Privacy Policy for North Peak Wellness Inc.

Effective Date: July 23, 2026

1. Introduction and Company Information

This Privacy Policy explains how North Peak Wellness Inc. (“North Peak Wellness Inc.,” “we,” “us,” or “our”) collects, uses, discloses, stores, and protects personal information in connection with our fitness-related services, including in-person and online fitness programs, class registrations, consultations, memberships, newsletters, and related website or mobile interactions.

We are committed to protecting personal information in accordance with applicable Canadian privacy laws, including the Personal Information Protection and Electronic Documents Act (PIPEDA) and, where applicable, provincial privacy legislation.

Business Information:
North Peak Wellness Inc.
412 King Street West, Suite 305, Toronto, ON M5V 1K1, Canada
Email: [email protected]
Phone: +1 (647) 482-7593

2. Data Collection and Processing

We collect personal information that is reasonably necessary to provide and improve our fitness services, manage our business operations, and communicate with you. Depending on your interactions with us, we may collect the following categories of information:

  • Identification and contact information: name, email address, telephone number, mailing address, emergency contact details.
  • Account and membership information: login credentials, membership status, class bookings, attendance history, subscription details, preferences, and communications.
  • Fitness and wellness information: fitness goals, health-related information you choose to provide, physical limitations, injury history, exercise preferences, and intake form responses.
  • Payment information: billing details, payment confirmation, transaction history, and limited payment-related information processed by third-party payment providers. We do not store full payment card numbers unless explicitly disclosed to you.
  • Technical and usage information: device identifiers, IP address, browser type, pages viewed, timestamps, referral information, and interaction data collected through cookies or similar technologies.
  • Marketing and communications data: newsletter subscriptions, event registrations, feedback, survey responses, and your communication preferences.
  • Voluntary content: information you submit through forms, messages, reviews, testimonials, or other communications.

We generally collect personal information directly from you, but we may also receive information from third parties such as payment processors, booking platforms, analytics providers, marketing service providers, or, where permitted, publicly available sources.

If you provide personal information about another person, you represent that you have the authority or consent to do so.

3. Purpose of Data Processing

We use personal information for the following purposes:

  • To create and manage accounts, memberships, bookings, and class registrations;
  • To provide fitness services, coaching, consultations, and customer support;
  • To assess suitability for participation in fitness activities and to help inform safe service delivery;
  • To process payments, refunds, and billing-related matters;
  • To communicate with you about appointments, schedules, service updates, policy changes, and transactional notices;
  • To send marketing communications, promotions, and newsletters where permitted by law and with your consent where required;
  • To personalize your experience and improve our services, website, offerings, and user experience;
  • To operate, maintain, secure, and troubleshoot our systems and digital platforms;
  • To conduct analytics, measure engagement, and understand service performance;
  • To comply with legal, regulatory, tax, accounting, or record-keeping obligations;
  • To enforce our agreements, protect our rights, prevent fraud, and manage risk;
  • To respond to lawful requests, investigations, or court orders.

4. Legal Basis for Processing

Under Canadian privacy law, we generally rely on consent, the necessity of providing requested services, legitimate business purposes permitted by law, and legal or contractual obligations as applicable. Depending on the context, our processing may be based on one or more of the following:

  • Consent: where you have given us express or implied consent to collect, use, or disclose your personal information.
  • Service necessity: where processing is necessary to provide requested fitness services, manage memberships, book sessions, or fulfill transactions.
  • Legal obligation: where processing is required to comply with applicable laws, regulations, tax requirements, or lawful requests.
  • Legitimate business purposes: where permitted by law, including operating and improving our business, securing our systems, preventing fraud, and maintaining records.

Where we process sensitive health-related information, we do so only as reasonably necessary and generally with your knowledge and consent, unless otherwise permitted or required by law.

5. Data Sharing and Third Parties

We do not sell personal information. We may share personal information with trusted third parties only as necessary for legitimate business purposes, to deliver our services, or as required by law. These third parties may include:

  • Service providers: payment processors, booking and scheduling platforms, email and communications providers, website hosting providers, IT support, analytics services, and customer relationship management tools;
  • Professional advisors: lawyers, accountants, auditors, insurers, and consultants;
  • Business partners: instructors, trainers, studio operators, event partners, or affiliated service providers involved in delivering services you request;
  • Government and regulatory bodies: where disclosure is required or permitted by applicable law, regulation, or legal process;
  • Successors or acquirers: in connection with a merger, reorganization, financing, acquisition, sale of assets, or similar business transaction, subject to appropriate protections.

We require service providers to safeguard personal information and to use it only for authorized purposes consistent with our instructions and applicable law.

6. Data Transfer to Third Countries

Some of our service providers may store or process personal information outside Canada, including in the United States or other jurisdictions. As a result, your personal information may be subject to the laws of those jurisdictions, which may differ from Canadian laws and may permit access by courts, law enforcement, or regulatory authorities in those countries.

Where personal information is transferred outside Canada, we use contractual, organizational, and technical measures intended to protect the information in a manner appropriate to its sensitivity. By using our services or providing us with personal information, you acknowledge that such cross-border processing may occur.

7. Storage Duration

We retain personal information only as long as reasonably necessary to fulfill the purposes for which it was collected, to comply with legal, accounting, or reporting obligations, to resolve disputes, and to enforce our agreements.

Retention periods may vary depending on the type of information and the context in which it was collected. For example:

  • Account, membership, and transaction records are generally retained for the duration of the relationship and for a subsequent period required for legal, tax, or administrative purposes;
  • Health or fitness-related information is retained only as long as needed to provide services and manage safety or liability considerations, unless longer retention is required by law or consented to by you;
  • Marketing preferences are retained until you unsubscribe, withdraw consent, or ask us to delete the information, subject to legal retention obligations;
  • Website logs and analytics data are retained for a reasonable period for security and performance monitoring.

When personal information is no longer required, we will securely delete, anonymize, or destroy it in accordance with our retention practices and applicable law.

8. User Rights

Subject to applicable law, you may have the following rights regarding your personal information:

  • Access: to request access to personal information we hold about you and to receive information about how it is used and disclosed;
  • Rectification: to request correction of inaccurate, incomplete, or outdated personal information;
  • Erasure: to request deletion of personal information in certain circumstances, subject to legal and contractual limits;
  • Restriction: to request that we limit the use or disclosure of your personal information in certain situations;
  • Data portability: where applicable, to request a copy of personal information in a structured and commonly used format, subject to legal and technical limitations;
  • Objection: to object to certain forms of processing, including some direct marketing activities, where permitted by law.

To exercise any of these rights, please contact us using the details in the Contact Information section. We may request information to verify your identity before responding. We will respond within a reasonable time and in accordance with applicable legal requirements.

9. Withdrawal of Consent

Where we rely on your consent to collect, use, or disclose personal information, you may withdraw your consent at any time, subject to legal or contractual restrictions and reasonable notice. Withdrawing consent may limit our ability to provide certain services, process memberships, send marketing communications, or maintain your account.

You may withdraw consent for marketing communications by using the unsubscribe link in our emails or by contacting us directly. If you withdraw consent for other processing activities, we will explain the consequences where applicable.

10. Right to Complain

If you have questions or concerns about our privacy practices or believe we have not complied with applicable privacy laws, you may first contact us so we can review and address your concern.

You may also have the right to lodge a complaint with the Office of the Privacy Commissioner of Canada or, where applicable, a provincial privacy regulator. We encourage you to contact us first so we can attempt to resolve the matter promptly and fairly.

11. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information against loss, theft, unauthorized access, disclosure, copying, use, or modification. These measures may include access controls, encryption where appropriate, secure storage, staff confidentiality obligations, and periodic review of security practices.

However, no method of transmission or storage is completely secure. We cannot guarantee absolute security of personal information. You are responsible for protecting your account credentials and for notifying us promptly if you suspect unauthorized access to your account or personal information.

12. Contact Information

If you have any questions, requests, or complaints regarding this Privacy Policy or our handling of personal information, please contact:

North Peak Wellness Inc.
412 King Street West, Suite 305, Toronto, ON M5V 1K1, Canada
Email: [email protected]
Phone: +1 (647) 482-7593

13. Changes to Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. When we make material changes, we will take reasonable steps to notify you, such as by posting the updated policy on our website, updating the effective date, or providing additional notice where appropriate.

Your continued use of our services after an updated Privacy Policy becomes effective constitutes your acknowledgement of the revised policy, to the extent permitted by law.

We encourage you to review this Privacy Policy periodically to stay informed about how North Peak Wellness Inc. protects your personal information.

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